Company News

Newell Brands’ Changing Portfolio

Home fragrance is in, Rubbermaid and more products are on their way out.

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By: Christine Esposito

Editor-in-Chief

In an effort to “simplify and strengthen” its portfolio, Newell Brands has completed its acquisition of home fragrance brand Smith Mountain Industries and announced that  its has agreed to sell its Rubbermaid consumer storage totes business. In addition, the firm is looking to shed its Pine Mountain fire starters, fire logs, and fire safety business, as well as its Diamond matches, fire starters, lighters, toothpicks, and laundry accessories business, which collectively represent approximately $...

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